Yuri Yasuda was born in Tokyo in 1983. Her great-grandfather, Hizume Masaharu was a doctor as well as a poet who has published a collection of tanka, a thirty-one syllabled verse. Her grandfather, Nobuaki Hizume was the head bureaucrat of the Ministry of Economy, Trade and Industry, as well as the former Director-General of Small and Medium Enterprises, former vice-president of Daimaru Department Store. (He was also appointed as the Chairman of Kansai Association of Corporate Executives for 2 terms during the Showa period.) Her father runs a business related to art in New York City, United States. Her mother is a former poet with several books published, her eldest sister is a professor at a university in the United States and her other sister is a researcher. She grew up in the United States from the age 3 to 13, and attended an International school in Tokyo.
Yuri “Yureeka” Yasuda Native name 安田有里 (やすだ ゆり) Born Yuri Yasuda (1983-06-21) 21 June 1983 (age 34) Nationality Japan Education Sophia University
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Wonderlily was founded in 2007 by Yureeka, where she began her first deal as the exclusive Japanese license owner of a tea brand, Harney & Sons. Since the foundation, she has successfully built over 350 accounts across Japan, launching customized pet bottles limited to Japan, collaborating with various luxury brands such as Lexus, Louis Vuitton, Sony and have supported over 100 events including the American Embassy, Christian Dior, TED x, and more. All of the products she works with are brands she discovered overseas and felt confident would be popular in Japan, holding an exclusive contract. She discovered Harney & Sons during her trip to New York where she came across the taste in a hotel suite, which eventually led her into the business she has today. She also works with other luxury food & beverage brands such as Vosges Chocolate, Ross Kopi coffee known to be the world’s most rare and exclusive coffee and Coconut Magic, Australia’s organic raw energy bar brand.She founded The Tea Time Company in 2015, and opened the first direct retail store of Harney & Sons Japan in JR Nagoya Takashimaya. Yuko Nagayama, a highly respected architect who also designed the Louis Vuitton boutique in Kyoto worked on the interior design.In 2015, Yureeka became the brand ambassador for Pont des Arts wine, a unique collection of wine & spirit, bringing together the best from each of the two worlds of Art and Wine. Pont des Arts also participated as the VIP sponsor for Art Fair Tokyo in both 2016 and 2017. Pont des Arts have also hosted collaboration events in Tokyo with Aston Martin and Christian Dior.Driven by her passion and travels for the arts, she founded Tokyo Art Office (TAO) in 2017, which have been working with Art Fair Tokyo and The Fine Art Group, the largest art fund in the world. From a young age, she has been surrounded by art, visiting museums, galleries, auction houses, artist studio which naturally guided her into starting a business in the world of art. Even today, Yureeka actively flies anywhere around the world from Nanjing to Schloss Mauensee to discover and appreciate artworks.The “SAYURI” collection will launch in AW 2017 which will present a collection of authentic Japanese craftsmanship, curated in contemporary Tokyo style of discerning international tastes. Based on her decade-long experience and success in the international luxury food & beverage industry, Yureeka saw an opportunity to bring these unique products together into a collection connoting luxury and high quality for those who seek “the best of the best.”Dating back to her student years, Yureeka has been featured in various magazines on her high fashion sense and luxurious lifestyle. She has also been highlighted by numerous media for her animated character and unique background.In 2013, she began writing regular columns on art for Commons & Sense magazine. She continues to contribute essays and interviews on artists and art collectors on various platforms such as Billionaire and Larry’s List, extending her knowledge in the contemporary art.
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Career Wonderlily Co., Ltd. Founded November 16, 2007 (2007-11-16) Founder Yuri Yasuda Headquarters Tokyo, Japan Website http://www.wonderlily.jp/ http://harney.jp/ www.tokyoartoffice.com
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1 Early life and education 2 Career 3 Media Appearances 3.1 TV Shows 4 References 5 External links
Media Appearances TV Shows NOGINOGI（SKY Perfect TV!; 2001 – 2002）Navigator Dancing Sanma Palace（Nippon TV） Waratte Iitomo!（Fuji Television） Utsukushiki Aoki（TV Asahi） Hakugaaru（TV Asahi; 30 April 2016） References External links Yuri Yureeka Yasuda on Instagram Yuri “Yureeka” Yasuda of Wonderlily featured in Savvy Tokyo An Interview with Yuri Yasuda featured in Artzine A graduate interview – Yuri Yasuda featured in Sophia Times Pixel Perfect: Artist Kohei Nawa written by Yureeka, contributed in Billionaire Tokyo Art Office (TAO) SAYURI Wonderlily
Categories: 1983 birthsLiving peopleJapanese languageJapanese women in businessSophia University alumni
Yuri “Yureeka” Yasuda (Japanese: 安田有里; born 21 June 1983) also known as Yureeka is a Japanese businesswoman, art collector, and founder of Wonderlily, The Tea Time Company and Tokyo Art Office. Born in Tokyo and raised in New York City, she graduated from Sophia University with a bachelor’s degree in Comparative Cultures and is also a certified tea sommelier of the UK Tea Academy.